An explanation came Wednesday when the NBA announced the Thunder has cracked the top 10 for the first time in league merchandise sales and ranks ahead of all Texas franchises.
Since the start of the 2010-11 season, the Thunder ranks sixth as a team in sales and Durant's No. 35 jersey ranks seventh, ahead of Dwight Howard and Carmelo Anthony.
"Wow," Durant said when informed. "I didn't know so many people would buy Oklahoma City jerseys, more so mine. It's humbling and a blessing to have people wear your jersey. It's something you can't take for granted. I guess we're moving in the right direction.
"It's cool. I'm surprised. We're a team built from the ground up with a bunch of young guys. I know as a fan I would like to see that, too."
Miami's LeBron James ranks is the top-selling jersey, a ranking he hasn't held since April 2004. The Lakers' Kobe Bryant, who has owned the position since the start of the 2008-09 season, finished second.
Boston point guard Rajon Rondo is in the top three for the first time in his career. Four other Boston Celtics – Shaquille O'Neal (No. 12), Ray Allen (No. 13), Paul Pierce (No. 14), and Kevin Garnett (No. 15) – appear in the top 15, marking the first time five players from the same team have earned a place on the list.