An explanation came Wednesday when the NBA announced the Thunder has cracked the top 10 for the first time in league merchandise sales and ranks ahead of all Texas franchises.
Since the start of the 2010-11 season, the Thunder ranks sixth as a team in sales and Durant's No. 35 jersey ranks seventh, ahead of Dwight Howard and Carmelo Anthony.
"Wow," Durant said when informed. "I didn't know so many people would buy Oklahoma City jerseys, more so mine. It's humbling and a blessing to have people wear your jersey. It's something you can't take for granted. I guess we're moving in the right direction.
"It's cool. I'm surprised. We're a team built from the ground up with a bunch of young guys. I know as a fan I would like to see that, too."
Miami's LeBron James ranks is the top-selling jersey, a ranking he hasn't held since April 2004. The Lakers' Kobe Bryant, who has owned the position since the start of the 2008-09 season, finished second.
Boston point guard Rajon Rondo is in the top three for the first time in his career. Four other Boston Celtics – Shaquille O'Neal (No. 12), Ray Allen (No. 13), Paul Pierce (No. 14), and Kevin Garnett (No. 15) – appear in the top 15, marking the first time five players from the same team have earned a place on the list.
Rookies John Wall of the Washington Wizards and former University of Oklahoma star Blake Griffin of the Los Angeles Clippers debut on the list at Nos. 10 and 11, respectively.
Lakers gear continues to be in high demand topping the NBA's list of most popular team merchandise for the eighth time in the last nine seasons. The Celtics remain in the No. 2 spot, where they have been since the start of the 2008-09 season.
NBA Most Popular Jerseys
1. LeBron James, Miami Heat
2. Kobe Bryant, Los Angeles Lakers
3. Rajon Rondo, Boston Celtics
4. Amar'e Stoudemire, New York Knicks
5. Derrick Rose, Chicago Bulls
6. Dwyane Wade, Miami Heat
7. Kevin Durant, Oklahoma City Thunder
8. Carmelo Anthony, New York Knicks
9. Dwight Howard, Orlando Magic
10. John Wall, Washington Wizards
11. Blake Griffin, Los Angeles Clippers
12. Shaquille O'Neal, Boston Celtics
13. Ray Allen, Boston Celtics
14. Paul Pierce, Boston Celtics
15. Kevin Garnett, Boston Celtics
NBA Most Popular Team Merchandise
1. Los Angeles Lakers
2. Boston Celtics
3. Miami Heat
4. New York Knicks
5. Chicago Bulls
6. Oklahoma City Thunder
7. Orlando Magic
8. San Antonio Spurs
9. Denver Nuggets
10. Phoenix Suns