KFC parent Yum slammed by chicken scare in China

Published on NewsOK Modified: February 4, 2013 at 8:47 pm •  Published: February 4, 2013
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NEW YORK (AP) — Yum Brands warned Monday that it expects its profit for the year to decline as the parent company of KFC, Pizza Hut and Taco Bell continues to reel from a controversy over its chicken suppliers in China.

A drop in 2013 would snap an 11-year streak of profit growth of at least 13 percent.

The company, based in Louisville, Ky., gave the grim forecast after its profit in the fourth quarter fell 5 percent, with a key sales figure in China dropping. For January and February, the company expects sales at restaurants open at least a year in China to plummet 25 percent.

Since an investigation aired on national Chinese television on Dec. 18, Yum has been dealing with an "onslaught of negative media attention" over its chicken suppliers, spokesman Jonathan Blum said. The TV station had reported that Yum's suppliers were ignoring regulations and giving chickens unapproved levels of antibiotics.

A government investigation into the issue was concluded on Jan. 25 and Yum has agreed to adopt measures to strengthen its oversight of suppliers. But the company says it will take time to recover.

"Our primary emphasis now is to rebuild consumer confidence and sales in China," Blum said, noting that the company plans to mount a "brand reputation" campaign in coming weeks.

Even though Yum has far more locations in the U.S., its restaurants in China are far more profitable because the cost of doing business there is lower and there's much more room for growth. Already, Yum is the biggest Western fast-food chain in the country with KFC accounting for most of its 5,300 locations. The nation's economic growth had until now been a boon for Yum, helping it register a streak of growth for more than a decade.

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