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Kia moves into North American premium sedan market

Published on NewsOK Modified: January 15, 2013 at 1:42 pm •  Published: January 15, 2013

UNDER THE HOOD: The Cadenza's 3.3-liter, V-6 engine is paired with a six-speed automatic transmission that includes a manual shift mode and paddle shifters on the steering wheel. It produces 293 horsepower and is designed to run on regular unleaded gasoline.

INSIDE: The Cadenza is being offered with features such as an advanced navigation system, a backup camera and warning system, as well as a 550-watt 12-speaker audio system. One package includes full-length panoramic sunroof, a 7-inch LCD instrument cluster and premium leather seats.

OUTSIDE: The front of the Cadenza features what Kia describes as an aggressive "Tiger Nose" that echoes the look of some other Kia vehicles. With a long hood and a swept-back windshield, it aims for a smooth look.

PRICE: Will be announced closer to when it goes on sale, expected in the second quarter of 2013.

CHEERS: Kia has seen success by adding higher-end touches to its vehicles, and the Cadenza could attract buyers if its price comes as a significant discount versus other higher-end automakers.

JEERS: While the Cadenza aims for the premium market, it faces tough competition. Hyundai has made the jump to premium and beyond, for example, but it's unclear if Kia will find the right fit with the car.


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