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Spiked Sprint-T-Mobile deal may mean lower prices

Published on NewsOK Modified: August 6, 2014 at 4:54 pm •  Published: August 6, 2014

NEW YORK (AP) — The collapse of Sprint's push to buy T-Mobile US could mean fresh options in wireless plans and lower prices for U.S. consumers. But in the long run, tougher competition on prices could lead to slower service and slower expansion of coverage.

Sprint's chairman Masayoshi Son said the company would shift its focus from "consolidation," i.e. buying up competitors, to "competing aggressively in the marketplace." He is hiring Marcelo Claure, an entrepreneur who hasn't run a wireless carrier before, to be Sprint Corp.'s new CEO, signaling that Son is looking for a new strategy.

Investors expect a price war to be a part of that strategy, and shares of the four nationwide U.S. wireless companies — Verizon, AT&T, Sprint and T-Mobile — fell Wednesday.

Sprint may mimic changes made by T-Mobile US Inc. T-Mobile CEO John Legere tossed out the industry playbook last year, including the ubiquitous two-year service contract, and has drawn millions of new customers. Legere also cut prices, prompting AT&T to cut its prices. In the most recent move, T-Mobile last week launched a promotion with a very cheap family plan: Unlimited talking and texting on four phones for $100 per month, with 2.5 gigabytes of high-speed data each. That's about $60 cheaper than the competition, though plan details differ.

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