Designer John Varvatos has selected what may seem unlikely models for his spring advertising campaign.
His choice? The group KISS, who in the 1970s turned the music world completely on its head with their outrageous costumes, extreme makeup, electric music and show-stopping concerts.
Varvatos’ spring ad campaign, inspired by the KISS album “Dressed to Kill,” shows band members in timeless Varvatos tailored clothing. A documentary-style short film is now on JohnVarvatos.com.
KISS made a special guest appearance during the John Varvatos fall/winter 2014 fashion sheld on Jan. 11.
“I wanted to sprinkle a little magic dust throughout the clothes in this collection, highlighting the idea of sartorial daring and masculine confidence that is integral to my vision, bringing it to a new level.” Varvatos said. “While working with KISS on my new advertising campaign, I was taken by how much everybody, regardless of their age, loves them. For me, it is the idea of the superhero, a man in disguise with incredible powers, that makes the KISS myth so enduring and appealing, and it’s exactly that mindset that I wanted to explore, adding a dash of fantasy to my work while keeping tailored finesse and elegance high on the agenda. The result is energetic and strong, for a confident man who dares.”
The fall/winter collectionfeatured a slim and elegant silhouette. The color palette black, charcoal, silver and gray, either matte or metallic, with touches of heather, light gray and creamy white.