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Kraft suing Cracker Barrel restaurants over name

Published: February 1, 2013 Comment on this article

"Due to the public acceptance, fame and great recognition of the Cracker Barrel mark, the mark has come to represent an enormous amount of goodwill for Kraft," the company said in the filing.

A representative for Cracker Barrel Old Country Store wasn't immediately available for comment. On its website, the company says its restaurants and shops are intended to evoke "America's country heritage" with home-style country food and unique gifts.

Its agreement to license products with John Morrell Food Group, a unit of Smithfield Foods, was announced in November.

Cracker Barrel cheese came in four varieties when it was first introduced and was named for the fixtures found in most country stores at the time. There are now more than 20 Cracker Barrel products in a variety of forms, including blocks, bars and slices.

Kraft, based in Northfield, Ill. also makes brands including Jell-O, Miracle Whip, Oscar Mayer and Velveeta.

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