NEW ORLEANS (AP) — Louisiana's Office of Tourism is the second state tourism office to get the industry's top accreditation, Lt. Gov. Jay Dardenne said Monday.
Accreditation by Destination Marketing Association International recognizes organizations such as tourism and convention bureaus for efficient work, as measured by standards in 16 areas such as marketing, technology, visitor services and destination development.
"It's run well, effectively managed and smart in ... marketing the destination," said Victoria Isley, of the Washington-based association.
The Nebraska Tourism Commission announced its accreditation early this month.
Accreditation is a matter of prestige rather than direct return, Dardenne said, but shows that the office is making good, businesslike use of its money to bring tourists and conventions to Louisiana.
"It's going to be a potent weapon for us as we continue to battle for dollars," he said.
Earlier this month, he said, Louisiana's office was named tourism office of 2013 by the 14-state Southeast Tourism Society — the first time Louisiana has won. Florida has won it several times in the group's 14-year history, he said.
The national group began accrediting local organizations in 2007, Isley said.
Its website lists 176 tourism offices and organizations accredited as of July, from Daytona Beach, Fla., to Daejeon, South Korea.
Those include tourism bureaus in Lafayette, Baton Rouge, Jefferson Parish, Lake Charles, New Orleans and Shreveport, Isley said.