Photos by David Ubben, The Oklahoman
The 44-year-old mustache advocacy group based out of St. Louis is a big supporter of Jones and his mustache.
"We’ve been paying attention to Landry,” said Aaron Perlut, chairman of the Institute. "We love it. Unfortunately, when he first entered the game, there was a lot of criticism the following week about his mustache. We find that very disappointing.
"That’s the life of downtrodden, mustache-wearing Americans.”
Perlut pointed out Jones’ style of mustache is a "Chevron,” worn wide and long to cover the top border of the upper lip.
"We are inspired by Landry and appreciate everything that he’s doing,” Perlut said. "He is a shining beacon of freedom for all the young people out there who wear mustaches.”
Initially, the Institute held high hopes Texas quarterback Colt McCoy would carry that banner after growing a mustache during the preseason. But before the Longhorns’ season opener, McCoy shaved it off. For that reason, Perlut believes McCoy’s Heisman hopes are sunk; but is hopeful Jones is on track to leading OU to glory.
As long as he keeps the mustache.
"We’ve seen a number of examples in recent years of people performing at higher levels with mustaches than without,” he said. "We assume here at the Institute the Sooners are in good hands with Landry and his mustache.”