The Heat coming to town will be a bigger media event than the New York Yankees or Dallas Cowboys paying a visit. National NBA beat writers could end up with new jobs to join Heat coverage.
The Miami media circus comes to Oklahoma City for a nationally televised game at noon on Jan. 30, which is a Sunday.
Though the Thunder gained tremendous popularity this offseason, to date there has been no media crunch whatsoever. Such is life as the NBA's third-smallest market.
Thunder media demands figure to increase once the season commences and progresses, but will never reach the point of the Heat, Lakers or Celtics.
"You can't hide from it," Spoelstra said of nationwide attention. "You have to embrace it. It's not a distraction, as long as it doesn't get in the way of our daily activities and practice and focus and preparing. That's part of this team. This team is different from what we had last year."
John Rohde: 475-3099. John Rohde can be heard Monday-Friday from 6-7 p.m. on The Sports Animal Network, including AM-640 and FM-98.1.
NBA players and fans are all atwitter about Twitter, with more than 23 million followers among 165 player feeds. The NBA announced its own Twitter account surpassed two million fans.
Shaquille O'Neal is the unquestioned Twitter Daddy, not only of the NBA but all pro athletes.
The Thunder's Kevin Durant (337,469) is inching toward the league's Top 10, but curiously trails free agent Fabricio Oberto (373,015) and Miami's Mario Chalmers (359,656).
The Thunder and Boston Celtics lead the NBA with 12 active player accounts each.
And as you will see by the list of followers below, Twitter is big among foreign fans.
NBA TOP 10
1. Shaquille O'Neal, Boston (3,242,015)
2. Dwight Howard, Orlando (1,708,920)
3. Paul Pierce, Boston (1,628,425)
4. Lamar Odom, LA Lakers (990,268)
5. LeBron James, Miami (843,625)
6. Dwyane Wade, Miami (653,872)
7. Derek Fisher, LA Lakers (583,230)
8. Jason Terry, Dallas (394,960)
9. Carmelo Anthony, Denver (394,280)
10. Quentin Richardson, Orlando (387,107)
1. Fabricio Oberto, free agent (373,015)
2. Manu Ginobili, San Antonio (340,825)
3. Francisco Garcia, Sacramento (335,332)
4. Johan Petro, New Jersey (329,567)
5. Steve Nash, Phoenix (253,347)
Kevin Durant (337,469)
Russell Westbrook (58,692)
James Harden (34,969)
Jeff Green (24,345; inactive)
Eric Maynor (18,834)
Nick Collison (15,784)
Morris Peterson (12,311)
Cole Aldrich (8,742)
Thabo Sefolosha (7,113)
Serge Ibaka (6,034)
Royal Ivey (5,391)
Daequan Cook (4,032)
TOP OWNER: Mark Cuban (233,559)
TOP ROOKIES: John Wall (95,955) and Blake Griffin (67,484)
TOP TV ANALYST: Rick Fox (40,443)
TOP COACH: Alvin Gentry (11,755)
TOP RETIREE: Kareem Abdul-Jabbar (1,209,293)