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Legal battle over pet food ingredients escalates

Published on NewsOK Modified: May 14, 2014 at 4:11 pm •  Published: May 14, 2014

ST. LOUIS (AP) — A legal battle over pet food ingredients has escalated with a new federal lawsuit against the United States' largest pet food maker.

Blue Buffalo Co. Ltd. sued Nestle Purina PetCare Co. Wednesday in U.S. District Court in St. Louis, where Purina is based. The suit comes barely one week after Nestle Purina lodged its own complaint over ingredients in the same federal court.

Purina accuses its Wilton, Connecticut-based competitor of false advertising, disparagement and unjust enrichment. The counterclaim accuses Purina of some of the same deceits, as well as defamation.

Blue Buffalo advertises that its dog and cat food contain natural ingredients and do not contain chicken or poultry byproduct meals. The company also says the pet foods do not contain corn, wheat or soy — potential allergens for some pets. The company's complaint calls Nestle Purina's criticisms part of a "nationwide advertising smear campaign."

In addition to the court battle, both companies are also taking the fight straight to the masses.

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