Let it snow, let it snow, let it snow in NFL

Published on NewsOK Modified: December 9, 2013 at 3:25 pm •  Published: December 9, 2013

Oh, the weather outside is frightful. "So what?" say LeSean McCoy, Cordarrelle Patterson and even the Miami Dolphins.

Let it snow, let snow, let it snow.

Sunday's action in precipitation that took pretty much a straight line from Washington to Baltimore to Philadelphia — with a side trip to Pittsburgh — brought some spectacular performances.

While fans shivered and shuddered and perhaps even stayed away from the stadium, McCoy was as comfortable as an Eskimo in the blizzard-like conditions at the Linc. He did change his cleats after warmups, then ran for a franchise-record 217 yards. That included touchdowns of 57 and 40 yards, plowing his way downfield when the sloppy footing wouldn't let him do his usual shake-and-bake moves.

He loved it. What's not to like about a few, uh, million snowflakes?

"I've actually played all of my football in Pennsylvania," says the native of Harrisburg who went to Pitt before joining the Eagles, "and this is the worst game that I've ever played in weather-wise. It's my best game, too."

It's also the type of game we could see Feb. 2. You know, in that thing called the Super Bowl.

No, the NFL doesn't want an outright blizzard, especially during the week leading up to the outdoor game at the New Jersey Meadowlands. That would really interfere with all of the buildup plans (and marketing and merchandising) that the New York metropolitan area — and the league — is counting on.

"If you are on the TV side with the NFL, a potential bad snow day or two or three will drive up viewership," says Jeff Knapple, president of Van Wagner Sports and Entertainment, a major sports marketing and media sales organization. "People will tune in to see what is going on just for the weather reason.

"If you are on the operations side at the NFL, of the sponsorship and marketing side, well, they may not be quite so thrilled."

Roger Goodell has championed the idea of playing the Super Bowl in the elements, noting that the 1967 championship game at Lambeau Field dubbed the Ice Bowl has been voted the most memorable game in NFL history. He's right that some of what we saw Sunday would make for a special environment at the Meadowlands in less than two months.

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