Samsung declined to comment on the availability of its OLED TVs, saying making perfect products is more important than the launch schedule.
Grabbing the title of the first OLED TV maker is much more symbolic than practical because initial production numbers will likely be small.
Manufacturing big-screen new TVs requires billions in investments to upgrade factories. South Korean TV makers hope cutting-edge display technology can help offset falling TV prices and differentiate their products from fast-growing Chinese rivals.
Japanese companies, which dominated the global TV market before the ascent of Samsung and LG, are struggling to come up with their own next-generation TV sets to avoid falling further behind but don't have enough cash to invest in new technology. Last year, Sony and Panasonic announced a partnership to jointly produce large OLED panels but have not made any further announcements.