SEOUL, South Korea (AP) — LG Electronics Inc. said it will launch a computerized wristwatch later this year, entering a nascent market where Samsung Electronics Co., Sony Corp. and smaller companies such as Pebble are already jostling for dominance.
Park Jong-seok, president of LG's mobile communications division, said early smartwatch models failed to demonstrate why consumers should buy them. He said LG's strategy is not to release a half-baked product, but like other smartwatches, the LG smartwatch will be paired with a smartphone.
LG announced its smartwatch plans at a mobile industry fair in Barcelona. Park made his comments during a pre-announcement briefing last week.
LG was a late comer in both smartphones and tablets compared with its home rival Samsung Electronics Co., now the world's largest maker of smartphones.
LG spokeswoman Kim So-yeong declined to comment on news reports that LG will manufacture an Android-powered smartwatch for Google. LG already makes some of Google's Nexus mobile products.
Part of LG's efforts to boost its mobile brand in the crucial North American market was to collaborate with Google. It manufactured Google's Nexus 5 smartphone, the first mobile device to be powered by KitKat, which is the latest version of Google's Android operating system, and the Nexus 4 smartphone.