Shu Uemura is packing up its beauty products and leaving the United States.
That means no more dashing into one of the local beauty stores to pick up the company's best-selling product, the iconic eyelash curler that has been on more magazine “best of” lists than there's space here to list.
Known for its exclusive design, the Shu Uemura eyelash curler features a wide shallow curve and soft silicone pad that fit eyes of all shapes and sizes. No crimping or pinching.
L'Oreal bought Shu Uemura in 2000 and set about establishing the brand in exclusive stores across the country, including Balliet's in Oklahoma City. Now L'Oreal says it's pulling Shu from America to concentrate on larger brands in its portfolio. About 80 percent of Shu Uemura's business is in Asia.
While the news is disappointing for Shu's curler-loving fans, it's not as if the products will disappear. They'll still be available on shuuemura.com.
But for those who prefer not to buy online, here's the burning question: Is there an eyelash curler that measures up to Shu?
“The only eyelash curler I like is the one from tarte,” said Alex Mendez-Kelley, owner of The MakeUp Bar. “The eyelash curler is ergonomically correct, there are no loops to put your fingers through, just pads to gently press. ... That way you don't pull the lashes at all. The curler is $15. I also recommend that you not replace the pad.