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L'eggs egg packaging is back

Linda Miller Modified: March 7, 2014 at 9:20 am •  Published: March 7, 2014
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Fabulous over 40! L'eggs Relaunches Iconic Egg Packaging with a fun Sweepstakes. (PRNewsFoto/L'eggs Sheer Energy)
Fabulous over 40! L'eggs Relaunches Iconic Egg Packaging with a fun Sweepstakes. (PRNewsFoto/L'eggs Sheer Energy)
The egg is back.

L’eggs Sheer Energy legwear is bringing back the iconic egg packaging for a limited time. The egg packaging was a symbol of sheer legwear and was instrumental in making Sheer Energy the No. 1 sheer support brand in America.

The decision to bring back the egg was the result of numerous consumer requests, including one super fan asking for its return twice a week for the past year.  “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many,” says Angela Hawkins, vice president, general manager of legwear at HanesBrands.  

With the tagline, “Fabulous after 40,” the L’eggs brand is celebrating its iconic heritage with a sweepstakes offering female consumers a chance to win more than $40,000 in prizes. The sweepstakes will run until April 28.  To enter, female consumers, 21 years or older, can go to www.leggsluckyegg.com and complete the sweepstakes entry form.

The L’eggs Lucky Egg Sweepstakes grand prize winner and guest will receive a round trip to Las Vegas for a special egg hunt, a $2,000 shopping spree, a beauty make-over, and tickets to attend a Las Vegas show. In addition, the grand prize winner will receive $25,000.

Starting March 10, eight weekly prize winners announced every Monday will receive a check for $1,000. For complete details, visit the L’eggs Facebook page.

Look for the L’eggs egg, at a suggesgted retail price of $5.50, at Walgreens and select Rite-Aid and Walmart stores.

In 1970, the L’eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores.  One of the most recognized brands in America, L’eggs is still ranked among the top 20 brands according to Women’s Wear Daily and the leading legwear brand in food, drug and mass merchandisers.