Louis Vuitton puts the 60s back in vogue

Associated Press Modified: October 3, 2012 at 7:01 am •  Published: October 3, 2012
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PARIS (AP) — What do you get if you mix up the world's most famous checks and Paris' most famous stripes?

The answer: Louis Vuitton, whose 1960s style spring-summer fashion show, in typically spectacular style, twinned the iconic checked Damier pattern with a set designed by artist Daniel Buren.

Understatement is not a word in designer Marc Jacobs' vocabulary. So a collaboration with minimalist artist Buren — who made the famed striped columns in Paris' Palais Royal — might have raised eyebrows.

But Buren rose boldly to the occasion — creating a shopping mall with four full-scale escalators, each decorated with his signature 8.7cm stripes.

It wowed spectators inside the Louvre museum.

"It's exquisite, beautiful," said 29-year-old Christina Malaki.

"(The Louvre) was already big, all I did was make it bigger," said Buren, with trademark humor. "It was others that called me a minimalist, not me."

The sky's the limit when you're backed by Europe's richest man and LVMH-owner Bernard Arnault, with whom he mingled before the show.

In fashion terms it was strong, with most of the 64 retro looks delivered in Mary Quant-style checks that made a bold optical statement in black and white, as well as browns, gray and leaf green.

Slightly puffed rounded shoulders, miniskirts, beehives and a few exposed midriffs pointed to one thing: The swinging sixties are back.