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New bras from Olga, Warner's and Victoria's Secret

Linda Miller Modified: March 6, 2014 at 10:20 am •  Published: March 6, 2014
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Warner's and Olga introduce the solution to eliminating "sleevage" a term used to describe unwanted extra underarm bulge identified through consumer research as one of women's biggest unaddressed body concerns no matter their age, shape or size. (PRNewsFoto/PVH Corp.)
Warner's and Olga introduce the solution to eliminating "sleevage" a term used to describe unwanted extra underarm bulge identified through consumer research as one of women's biggest unaddressed body concerns no matter their age, shape or size. (PRNewsFoto/PVH Corp.)

Here’s what’s new on the bra front.

From Warner’s and Olga: No Side Effects from Warner’s and On Your Side from Olga are designed to eliminate “sleevage,” a term used to describe the unwanted extra underarm bulge that peeks out from the side of sleeveless tops and dresses.

Sleevage, according to consumer research, is one of women’s biggest unaddressed body concerns no matter their age, shape or size.  The key design feature in the bras is the revolutionary extra side coverage panel along the cup that contains and smoothes underarm bulge. The elastic-free sides and back create a seamless look, simultaneously eliminating “sleevage” and back fat.

The two collections cover a wide range of sizes to address both average and full-busted women. Warner’s No Side Effects contour underwire, designed for average-figured women, features a flexible foam cup in sizes 34B-38D.  The 2-ply underwire cups of Olga’s On Your Side offer support for full-busted women in an expanded size offering of 36C-38DDD and features cushioned straps for added comfort.

Victoria's Secret Supermodel Behati Prinsloo Introduces the T-Shirt Bra.  (PRNewsFoto/Victoria's Secret)
Victoria's Secret Supermodel Behati Prinsloo Introduces the T-Shirt Bra. (PRNewsFoto/Victoria's Secret)

Retail price is $38 and the bras are in stores now. Warner’s will be adding a wire-free bra to the No Side Effects collection, which will be available at retail beginning in May.   

New at Victoria’s Secret: The T-shirt Bra collection. Described as comfortable, soft and smooth with a bit of lift for a natural shape, it is available in 11 colors, sizes 32A-38DD with prices starting at $39.50. Look for it in stores and online at www.VictoriasSecret.com.