Mike Gundy's alma mater has many fine graduates with public-relations degrees and many fine employees who work in that very field. OSU even has a nationally renowned sports media program that includes PR.
If that's not enough, Boone Pickens can pick up a phone and get 50 Dallas communications experts on the case.
So why does Gundy keep stepping in the fertilizer?
The guy who flirted with job openings at Tennessee and Arkansas last December now won't allow his former quarterback, Wes Lunt, to accept an immediate scholarship to certain schools. Including, irony of ironies, Tennessee. You can't make this stuff up.
Lunt, who started five games for State last season as a true freshman, has decided to transfer, after it became clear that Clint Chelf would quarterback the 2013 Cowboys and Lunt would be asked to redshirt.
And while Lunt is free to go wherever he pleases, he's not free to accept a scholarship for a year until OSU releases him.
Which is an absolutely dastardly rule. Unconscionable, really.
Hey, Mark Emmert, next time you want to deregulate texting recruits, how about really doing something for athletes and free them from some of these inane shackles?
But still, just because the NCAA gives coaches the power to limit a transferring player's options doesn't mean the coach has to use it. Morality has to kick in sometime.
Heck, I'd let transferring players be eligible immediately, without sitting out a season. But I understand the reasons for the rule.
There is no good reason for this rule.
Gundy, who declined to speak about the Lunt transfer, won't release Lunt for a scholarship from any school in the Big 12, the SEC or the Pac-12, plus Central Michigan and Southern Mississippi.
Central Michigan because the Chippewas play OSU in 2015 and Southern Miss because its head coach is Todd Monken, who himself just left the Cowboys in December.
Wouldn't you know it. Lunt's schools of choice were Southern Miss, Tennessee, Vanderbilt, Illinois and Louisville. So only Illinois and Louisville pass Gundy's filter.
Big 12 schools, maybe you can understand. Gundy doesn't want his team to have to play against Lunt. Lots of drama there.
But the Pac-12 and SEC? Just on the off chance that OSU might meet Lunt in a bowl game? Those odds are long.