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LinkedIn is pivotal to many recruitment strategies

77 percent of companies use social media for recruiting, survey finds
by Paula Burkes Published: April 27, 2014

The use of social media for employee recruitment has more than doubled in the past five years. According to the Society of Human Resource Management, 77 percent of companies used social networking sites to recruit candidates last year, up from 34 percent in 2008.

William L. Morrow, recruiting and retention coordinator for Southwestern Medical Center in Lawton, said multiple outlets have value.

“I use every board I can find, including LinkedIn, Indeed, Monster, HealthCallings, Career Builder, etc.” The sites give him access, he said, to resume banks that allow him to contact people and “start the process of interesting them in a position.”

“In the past three years, I’ve recruited registered nurses from California, Texas, Arizona, Oregon, South Carolina, Ohio, Florida and New York,” Morrow said. “I have recruited other positions as well, just not in the volume as nurses,” he said.

Meanwhile, Oklahoma law firms have used LinkedIn, and even Craigslist, to find employees.

GableGotwals found an information technology professional to run its help desk on Craigslist, development manager Melissa Bogle said.

“We actually had quite a few responses and interviewed several candidates,” she said.

Bogle said all social media postings have been for staff positions. The firm recruits attorneys in-person at law schools.

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by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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In the past three years, I’ve recruited registered nurses from California, Texas, Arizona, Oregon, South Carolina, Ohio, Florida and New York. I have recruited other positions as well, just not in the volume as nurses.”

William L. Morrow,
Recruiting and retention coordinator for Southwestern Medical Center in Lawton

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