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Longhorn Network: Many will buy, few will watch

by Berry Tramel Published: July 3, 2011

I haven't watched a Bob Stoops or Mike Gundy show in years. Back in 2003, I watched 11 coaches shows in a three-day span. C-SPAN was more exciting. Houston Nutt's show was decent; the others were torture.

And do you expect much meat from Longhorn Extra or Texas All Access? This is the second decade of the 21st century. Fans are accustomed to flipping on the television and watching Mike Golic and Trent Dilfer argue over who should quarterback the Miami Dolphins.

Think you're going to get any good discussion on Garrett Gilbert vs. Case McCoy? Think you're going to find anyone asking Mack how much dissension there was on his 2010 coaching staff?

Such omissions would work in 1965, when information was not so handy for the general nutso fan. When any morsel of news about your beloved alma mater was a precious jewel. When hearing your coach speak — actually hearing his voice — was a rare and mighty gift.

But the age of innocence is gone. Coverage of college football is so much more exhaustive today, from beefed-up newspapers to the Internet to talk radio. Fans are much more educated about their ballteam than fans of previous generations. And they know when they're being snowed.

This is not a slam on Texas. Same goes for OU or OSU or any major program.

The Longhorn Network is an exciting enterprise because it's never been done. All Longhorns, all the time. UT's massive alumni base will respond. It will get onto cable systems on both sides of the Pecos.

Many will buy. Few will watch.

Berry Tramel: Berry can be reached at (405) 760-8080 or at He can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including AM-640 and FM-98.1. You can also view his personality page at

by Berry Tramel
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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