Longhorn Network might not be loved or respected, but it is what it is

The Longhorn Network, which caused such angst in the Big 12 a year ago, now seems passe.
by Berry Tramel Published: September 6, 2012
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photo - The Longhorn Network technical director Gabe Villarreal, Technical Director, sits in the control room during a media preview at the new Longhorn Network studios Thursday, Aug. 18, 2011 in Austin, Texas. (AP Photo/Austin American-Statesman, Ralph Barrera)
The Longhorn Network technical director Gabe Villarreal, Technical Director, sits in the control room during a media preview at the new Longhorn Network studios Thursday, Aug. 18, 2011 in Austin, Texas. (AP Photo/Austin American-Statesman, Ralph Barrera)

That's a good attitude. If money bought championships, Mack Brown would not trail Stoops 7-2 in Big 12 titles.

Still, it's an interesting week in Big 12 football. Third-tier rights dominate play.

Texas hosts New Mexico on the Longhorn Network. OU hosts Florida A&M on pay-per-view, perhaps because the Sooners haven't got their own network up and running yet or maybe because pay-per-view is more lucrative.

OSU is at Arizona in a game televised by the Pac-12 Network, which exists in lieu of each school forging its own way. Which means Oklahomans can't watch it, barring negotiation breakthroughs Friday.

Iowa State is at Iowa in a game televised by the Big Ten Network. And Texas Tech plays at Texas State in a game that will go untelevised, because Tech threatened not to show up if Texas State gave the game to Bevo TV.

Eight Big 12 games this week. Five affected by the new system of conference or school networks. Mostly means we can't watch games we want to watch.

“That's just one of the things you work with,” Bowlsby said. Same with the Longhorn Network. It's become accepted. Perhaps not loved. Perhaps not even respected. But accepted.

“Are members complaining about it?” Bowlsby asked. “No. In large measure, the groups came to closure on certain aspects of how that was going to work, prior to when I got here. I can't take any credit for that.”

No one deserves credit. It was organic. What once seemed to divisive now seems like no big deal, except to the fans, whose pennies go to Austin and whose games go unseen.

Berry Tramel: Berry can be reached at (405) 760-8080 or at btramel@opubco.com. He can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including FM-98.1. You can also view his personality page at newsok.com/berrytramel.

by Berry Tramel
Columnist
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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