LOS ANGELES (AP) — Freedom Communications Inc. said Monday that it has set April 16 as the launch date for its latest newspaper venture, the Los Angeles Register.
The new publication is part of an ambitious expansion driven by Aaron Kushner and Eric Spitz, who bought Freedom in 2012. The pair bulked up on newsroom staff at the Orange County Register, launched a new daily newspaper in Long Beach in August and bought the Press-Enterprise in Riverside in October.
It'll be the first incursion for the newspaper company into the heart of the metropolis long dominated by the 132-year-old Los Angeles Times. So far, Freedom has been focused on the suburbs.
Freedom said Monday that the "community building" newspaper will cost $1.50 on weekdays and $2 on Saturday and Sunday and be distributed at 7,500 locations around Los Angeles County. That's roughly the same price as the Times, which costs $1.50 Monday through Saturday and $2 on Sunday.
People who sign up for a daily subscription, which Freedom said will cost less than $1 per day, will be enrolled in Register Connect, a benefits program that includes free tickets to baseball and soccer games on a first-come, first-served basis.