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Love on tap: Va celebrating craft beer industry

Associated Press Modified: August 21, 2012 at 9:47 am •  Published: August 21, 2012

RICHMOND, Va. (AP) — From industrial outskirts of Richmond to the pastoral landscapes of the Blue Ridge Mountains and beyond, an army of artisans are turning their love of beer into business.

Armed with an arsenal of barley and hops, these craft brewers are looking to cash in on a growing interest in all things local, including alcoholic libations. And recent changes to state law are helping craft brewers grow their business.

With about 40 craft breweries in the state, Virginia pales in comparison to states like California, Oregon and Colorado. But craft brewers in Virginia hope to build on the success of the state's wine industry, which has seen steady growth in recent years and continues to attract tourists seeking to enjoy the concoctions made by Virginia craftsmen.

For the first time, the state — named by the Travel Channel as one of the Top 7 beer destinations in North America — has designated August as Virginia Craft Beer month, highlighted by events at breweries, including a statewide festival and competition Saturday at the award-winning Devils Backbone Brewing Company in Nelson County.

"It's exciting right now. ... There's been a real movement in the last five years," said Mike Killelea, chairman of the Virginia Craft Brewers Guild and a brewer at Richmond's Legend Brewing Co. for more than five years. "Within about two years, you're probably going to have a brewery within a short drive of pretty much every citizen in the commonwealth. ... My hope is that people become more aware of the great beer scene here."

With more than 2,125 breweries nationwide, craft brewers make up a nearly $9 billion industry and provide about 104,000 jobs across the country, according to the Brewers Association, the trade group representing the majority of U.S. brewing companies. And the industry, which sold about 11.5 million barrels of beer in 2011, has seen volumes grow 13 percent compared with 2010. By comparison, the overall U.S. beer market is estimated to be a $96 billion industry and sold nearly 200 million barrels of beer last year.

Larger brewers are even trying to capitalize on the craft brew craze. Anheuser-Busch this summer introduced a beer named for the 23185 ZIP code, where the brewmaster at its Williamsburg facility created the small-batch beer as part of a new Budweiser program called "Project 12." The project created small-batch beers at 12 of its breweries. After being pared down to six, consumer feedback will help pick the beers to be included in a limited-edition sampler pack this fall.

"Craft brewers have become known for their innovation, so they take old world beer styles and have pushed the envelope — packing more flavor ... and doing modern twists on classic styles that often now have created completely different new world styles of beer," said Julia Herz, the craft beer program director at the Brewers Association.

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