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Love's to mark anniversary with new stores

Love's Travel Stops is accelerating its growth plans this year as it marks the 50th anniversary of its founding.
BY JAY F. MARKS Published: January 14, 2014

Love's Travel Stops plans to open as many as 30 new stores this year as the family-owned Oklahoma company celebrates its 50th anniversary.

Officials will detail their expansion plans Tuesday in St. Louis at the opening of Love's newest location.

“I'm humbled every day by our success,” founder Tom Love said in a news release. “Our unwavering commitment to our customers has been a significant force that's driven us full speed into the second 50 years of Love's.”

Love's began in 1964 when Tom and Judy Love leased an abandoned filling station in Watonga. The company now boasts 312 locations in 39 states and more than 10,000 employees.

Love's typically adds about 20 stores a year, but officials plan to accelerate growth this year.

“Many companies are still struggling due to the economy, but we're fortunate to maintain our growth status,” Love said. “I'm proud of how far we've come, but this unprecedented year of building that coincides with our 50th anniversary goes a long way toward showing that Love's has a lot more ground to cover.”

The company plans to open as many as 30 new stores this year, including its first one in Maryland. The travel stop due to open this fall in Cumberland, Md., will give Love's a presence in 40 states.

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