Love's Travel Stops plans to open as many as 30 new stores this year as the family-owned Oklahoma company celebrates its 50th anniversary.
Officials will detail their expansion plans Tuesday in St. Louis at the opening of Love's newest location.
“I'm humbled every day by our success,” founder Tom Love said in a news release. “Our unwavering commitment to our customers has been a significant force that's driven us full speed into the second 50 years of Love's.”
Love's began in 1964 when Tom and Judy Love leased an abandoned filling station in Watonga. The company now boasts 312 locations in 39 states and more than 10,000 employees.
Love's typically adds about 20 stores a year, but officials plan to accelerate growth this year.
“Many companies are still struggling due to the economy, but we're fortunate to maintain our growth status,” Love said. “I'm proud of how far we've come, but this unprecedented year of building that coincides with our 50th anniversary goes a long way toward showing that Love's has a lot more ground to cover.”
The company plans to open as many as 30 new stores this year, including its first one in Maryland. The travel stop due to open this fall in Cumberland, Md., will give Love's a presence in 40 states.
Spokeswoman Kealey Dorian said Love's is looking to build where there is customer demand.
“There are gaps in driver services nationwide,” she said.
Love's also is remodeling, expanding or rebuilding some of its existing locations, while adding to its Truck Tire Care centers.
The company has announced plans to add compressed natural gas fueling at 10 locations in Oklahoma and Texas.
“We've never shifted focus,” Love said. “We're growing so that we can meet the growing needs of our customers.”
Love's ranked No. 9 on Forbes' recent list of the largest private companies in the U.S. with estimated annual revenue of $26 billion.
The company has about 700 employees at its corporate headquarters in The Village. It recently purchased three more office buildings at NW 63 and Lake Hefner Parkway.