For those who think resale shopping means digging through ragged duds at a dingy thrift store, a visit to Daisy Exchange may change their minds. The music is hip, the workers are cool and the clothes are on trend, says Tassidy Rahill, who owns the Oklahoma City location with her husband, Jase.
It's a family business: Rahill's parents (Tom and Tlynn Hart) own the Moore and Tulsa locations and her sister, Cortney, owns a store in Fayetteville, Ark.
Instead of accepting donations, Daisy Exchange stores buy high quality used clothing from their customers, offering cash or store credit on the spot. And they've found a niche selling to teens and focusing on “mall brands” like Forever 21, Abercrombie & Fitch and Wet Seal.
“Our customers love it,” Rahill said. “It's 75 percent off the price and you can't even tell because everything we buy is cool and stylish.”
Daisy Exchange stores stock clothes, accessories and shoes for guys and girls.
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About the company
• Locations: 5911 NW Expressway in Oklahoma City; 2741 S Service Road in Moore; 6827 S Memorial in Tulsa; 2407 N College in Fayetteville, Ark.
• Founded: 2005
• Hours: 11 a.m. to 7 p.m. Monday through Friday; 10 a.m. to 7 p.m. Saturday; 1 to 5 p.m. Sunday
• Website: daisyexchange.com.
• Employees: about 50
• Main product: Trendy pre-owned clothing and accessories