Made in Oklahoma: Roxy's Ice Cream Social
Roxy's Ice Cream Social is like a cross between the unscheduled ice cream man and the increasingly popular food trucks which park in varying locations to serve customers.
Most people fondly remember hearing the music of a neighborhood ice cream truck and running to catch up for one of their favorite frozen treats. Raena Mutz wanted to build on that nostalgia with a twist on the ice cream truck.
ABOUT THE COMPANY
• Owner: Raena and Shane Mutz
• Opened: April 2012
• Main product: Homemade ice cream and cookie sandwiches
• Hours and location: Varies
Roxy's Ice Cream Social is like a cross between the unscheduled ice cream man and the increasingly popular food trucks that park in varying locations to serve customers. Using her aunt's recipes and a commercial ice cream maker, Mutz whips up batches of ice cream in grown-up flavors like salted caramel and strawberries and cream, then loads them into the truck's deep freezers for public consumption.
Businesses can request a stop or she can make the truck available for parties and special events. Customers can choose to have their hand-dipped ice cream served in cups or cones.
Mutz said she started out with a food truck in 2011, but it was a lot of work.
Her husband, Shane Mutz, built the ice cream truck and the business was off and running.
Though business is slow in the winter, Mutz is busy working on a second truck that will be in service this year. She's also adding to the menu of flavors (currently a dozen.) And she hopes to add a retail shop in the future.
Last summer, Mutz spent about 10 hours a week in the kitchen and 60 hours a week on the road as the popularity of Roxy's grew.
“I hope we will eventually be in everybody's neighborhood ... and bring back the old ice cream man,” Mutz said.
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