For small business owner Jami Brookings, the May 20 tornado was a bit of a reality check. Operating her own retail store — Peek-a-BooTique — while juggling power outages at home and work and worrying about her daughter, who attended Briarwood Elementary School, was overwhelming.
“In a time of crisis, it was a lot for me to handle,” Brookings said. “I wanted to open something good for Old Town and lighten my load.”
So she contacted Monica Schnell and Diana O'Dell, who had been vendors in her store, and together the three women embarked on a new venture reflecting their love of junk.
Southern Fried Vintage opened Aug. 1. The store gives new life to old furniture, home decor and collectibles.
Sometimes, the items just need a fresh coat of paint or polish. Other times, a new set of legs or straightening is required. The rehabbing takes place in the store's warehouse before the items are moved to the showroom floor. When “junking,” the trio considers what is trending on Pinterest and other social media before bringing it into the shop.
“We already have repeat customers because our inventory changes so much. They say ‘my entire living room is decorated in Southern Fried Vintage,'” Brookings said.
And the custom embroidery provided by Peek-a-BooTique is still there, within Southern Fried Vintage.
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About the company
• Owners: Jami Brookings, Monica Schnell and Diana O'Dell
• Opened: Aug. 1
• Address: 225 S Broadway in Moore
• Hours: 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 4 p.m. Saturday, closed Sunday
• Main product: refurbished vintage furniture and home decor