Customers of Switchblade Skate Co. may recognize owners Emily Schorr and Sarah Brown by their aliases: E-Bomb and Taryn Bonesapart. That's what they're known by in the world of roller derby.
The two purchased the store in May from a fellow rollergirl. They tore out the carpet and added concrete floors, so customers can try out skates before they buy. And they plan to start a wheel rental program.
“Everybody likes the direction we're going in. Most people are super excited that somebody bought the shop and it's staying open,” Schorr said.
May wasn't the best month to become business owners, with tornadoes in Moore and south Oklahoma City causing slow sales. But Schorr, a member of the Tornado Alley Rollergirls, said traffic has rebounded.
While derby gear can be purchased online, Schorr said the customers like having the ability to try it on. And there's no other store like it in the metro.
“We definitely corner the market,” she said.
And derby is said to be one of the fastest growing sports, she adds, and is becoming more mainstream. Switchblade Skate's hours give Schorr and Brown (a coach for the Tornado Alley Rollergirls) time for practice and roller derby bouts on the weekend.
About the company
• Address: 2132 Interstate 240 Service Road
• Website: www.switch
• Hours: Monday, Wednesday and Friday 1 to 7 p.m.; Saturday 10 a.m. to 3 p.m.; by appointment Tuesday and Thursday
• Owners: Emily Schorr and Sarah Brown
• Main product: Roller derby gear and apparel