Today, Riley and her four employees bring order to people's lives — from grocery shopping to pet watching to organizing closets.
“As much as they may like shopping, many people don't have the time, or care, to go to several different groceries on Saturday to fill their fridge or locate organic or other foods that can be hard to find.
“Others are crazy about their dogs and cats, and we become like nannies to their pets,” she said.
Customers often try out her firm, by asking concierges to organize a closet or home office, Riley said.
“If we can make their mornings run smoother — versus their searching for that one elusive shoe or their black pants that go with their white shirt — they're more productive,” she said, “and they can earn more money.”