The campaign trail is already heating up.
Candidates are making their cases, and voters are watching their progress. Bold moves are rewarded. Missteps are scrutinized.
Yep, the race for the Heisman sure is intense.
Thing is, this election is different than that other one captivating the nation. The campaign that culminates on a December evening in New York has an incumbent.
Tim Tebow won the Heisman Trophy last year as a sophomore.
Does that give the Florida quarterback an advantage?
No doubt he is one of the favorites, but he is hardly the only candidate. Local product Sam Bradford is in the mix. So are Missouri quarterback Chase Daniel, Southern Cal quarterback Mark Sanchez and Georgia running back Knowshon Moreno.
But really, do they have a chance? Does Bradford have a legitimate campaign? Is the Oklahoma quarterback electable?
Will his performances have an impact when Heisman voters cast their ballots?
Or are he and everyone else just fighting for second behind Tebow?
Turns out, incumbency isn't such a good thing when it comes to the Heisman.
"He has an excellent shot,” SI.com senior writer Stewart Mandel said, adding that Bradford has name recognition and national exposure going for him, too. "And more importantly, he's putting up huge numbers for the No. 2 team in the country.”
Hard to argue that.
Bradford has thrown for 882 yards with 12 touchdown and only two interceptions in the Sooners' first three games. His passing efficiency rating is off the charts at 214.4, second only to Tulsa quarterback David Johnson's outrageous 241.6.
Slingin' Sam has a serious shot at the Heisman.
No doubt it's early in the season. A couple weeks into the season a year ago, Bradford looked pretty good, too.
Then came Colorado and Iowa State and Texas Tech.
But already, Bradford looks more comfortable and more refined than he was last season.
Important primaries remain for all the other candidates in this election. The second Saturday in October is shaping up to be an important one. Bradford faces Texas, Tebow plays LSU and Southern Cal's Sanchez takes on Arizona State.
Call it Super Saturday.
Daniel will have his first big test the following weekend when Missouri goes to Texas.
Performing well on those big stages will be important in swaying voters.
No one has more big-time, high-stakes games than Tebow, and as it turns out, no one needs them more in the Heisman campaign.