Manchester United landed the richest uniform deal in soccer, a $1.3 billion, 10-year agreement with Adidas that replaces its Nike sponsorship.
The contract, worth an average of $128 million a year beginning in 2015, was announced after Nike decided against tripling the cost of its existing 13-year agreement.
The arrangement with Adidas underlines the durability of United's brand considering the team is coming off its worst Premier League season.
Adidas currently pays about $50 million a season to Chelsea and Real Madrid, and United could make far more from the German sportswear firm than the $1.3 billion, which is described as a "minimum guarantee."
Nike has one more season as the team's uniform maker. It recently unveiled jerseys featuring a gold Chevrolet logo for the start of the American automaker's $559 million, seven-year jersey sponsorship deal with the team.
Adidas last held the United contract between 1980 and 1992. That was just before the club ended its 26-year wait for an English title in 1993, ushering in a period of dominance under Alex Ferguson.
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