Many health clubs cutting fees to strengthen January revenue

 
By MEGAN K. SCOTT | Published: January 6, 2009   
photo - A member of the Curves club works out in Hollis, Maine. In part because of the economy, Curves International deepened its discount for new members.AP PHOTO
A member of the Curves club works out in Hollis, Maine. In part because of the economy, Curves International deepened its discount for new members.AP PHOTO

NEW YORK — January is for fitness centers what December is for retailers: a bad month makes for a bad year.

And with people spending less and less likely to overindulge this year, some in the fitness business are working harder to make sure they don’t find themselves on the ropes.

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"We’re all kind of holding our breath,” said Ben Quist, co-owner of Form & Fitness in Grafton, Wis. He said while his club hasn’t seen a decline in memberships, he...
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