Market the transferability of your experience
Dear Sam: I had my own business for 27 years and grew it slowly and steadily from $300,000 to $3 million in sales. While this sounds good, unfortunately it required my attention with every facet of the business; therefore, I consider myself good at many things, but not good enough in any one specific area to compete as a subject matter expert. One of the issues I and many other entrepreneurs face, is a stigma in the p...
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