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Marketing cereal leaves bitter taste

 
BY SONYA COLBERG    Comment on this article Leave a comment
Published: October 27, 2009


Whether it’s a lop-eared rabbit or a smiley leprechaun, ads for some of the most sugary cereals for children get the biggest push on television, according to a new Yale University study.

photo - In this Oct. 20, 2009 file photo, a box of Kellogg's Pops breakfast cereal with a "Smart Choices" green check printed on its front is shown in San Francisco. A food labeling program created by U.S. manufacturers is being voluntarily halted after federal regulators said it could be misleading to consumers.(AP Photo/Russel A. Daniels, file)
In this Oct. 20, 2009 file photo, a box of Kellogg's Pops breakfast cereal with a "Smart Choices" green check printed on its front is shown in San Francisco. A food labeling program created by U.S. manufacturers is being voluntarily halted after federal regulators said it could be misleading to consumers.(AP Photo/Russel A. Daniels, file)

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Cereal rating

Top five least-nutritious cereals tested:


• Reese’s Pops


• Corn Pops


• Lucky Charms


• Golden Grahams


• Cinnamon Toast Crunch

Top five most-nutritious cereals tested:


• Mini-Wheats


• Organic Wild Puffs


• Honey Sunshine


• Mighty Bites


• Clifford Crunch

Source: Yale University Rudd Center for Food Policy and Obesity

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For more on the study, go online to cerealfacts.org.

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Related Topics: Health and Fitness, Business, Advertising, Diet and Nutrition, Healthy Eating



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