As someone on the inside of the Oklahoma beer scene (relatively, at least), I fully recognize that Marshall Brewing Co. puts out quality products with great consistency.
Ask Marshall sales and marketing director Wes Alexander, and he’ll tell you a good number of people in Tulsa realize that, too.
But shoot down the turnpike to Oklahoma City, especially when it comes to the valuable real estate that is the tap handles inside Oklahoma City’s bar and restaurants, and that message isn’t coming through as clearly.
Now Marshall hopes to remedy that issue with an increased presence in Oklahoma City.
To accomplish this goal, Marshall confirmed to me Thursday they have hired an industry veteran to establish a sales territory in Oklahoma City.
The Tulsa brewery has added Dusty Freeman, former sales manager for the state of Oklahoma for Boulevard Brewing, to its team.
Freeman moved on from Boulevard recently following that brewery’s acquisition by European beermaker Duvel, and will now join Marshall for a five-month contract, Alexander confirmed.
The plan is for Freeman, an Oklahoma City resident, to serve as Marshall’s “feet on the ground” in the market. Alexander said it’s part of a strategy to direct more focus and dedication toward Oklahoma City.
“He has all the knowledge and skills to sell beer, and knows all the accounts,” Alexander said of Freeman.
Marshall is now available in four states (Oklahoma, Missouri, Kansas and Arkansas) and plans to expand soon into the north Texas market. But Alexander said developing more of a presence in Oklahoma City fits in with the brewery’s plan to take care of its home-state beer fans first.
So what does this mean for the average beer consumer in Oklahoma City? Simply put, you may start to see more Marshall taps at some of your favorite local spots.