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Exit poll: Obama sweeps across Mass. demographics

Associated Press Modified: November 6, 2012 at 10:31 pm •  Published: November 6, 2012
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BOSTON (AP) — Results of a survey of Massachusetts voters in Tuesday's elections, according to an exit poll conducted for The Associated Press:

DON'T MISS YOU MUCH

As expected, Democratic President Barack Obama had a sweeping win in rival Mitt Romney's home state, with the former Massachusetts governor finding majority support in just scattered demographic groups. Voters between ages 40 and 49 preferred Romney, but 8 in 10 voters were outside that group. Romney also found a narrow majority of support among white men, but that was offset by white women, 6 of 10 of whom went for Obama. Among Romney's strongest supporters were self-described conservatives, three-quarters of whom supported him. But they accounted for just 1 in 5 voters in the Bay State. Overall, voters didn't have warm feelings for their former governor, with almost two-thirds viewing him unfavorably. By contrast, Obama had a favorable rating from about two-thirds of the voters.

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WOMEN FOR WARREN

Both candidates for U.S. Senate pushed hard for the female vote, and Democrat Elizabeth Warren captured it decisively, winning the votes of nearly 6 in 10 women. Republican U.S. Sen. Scott Brown captured the male vote, but the margin was smaller and men were outnumbered in the electorate. Brown did well among the independents that are the largest voting group in Massachusetts, winning 6 out of 10. But he couldn't peel off many of the Democrats who make up nearly 4 out of 10 voters. Nearly 9 out of 10 Democrats went for Warren.

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BUT CAN I TRUST YOU?

About a third of voters thought honesty and trustworthiness mattered most when they cast their vote for U.S. Senate, and Brown was the clear choice for those voters. But whether the candidate the candidate "cares about people like me" was a close second in importance, Warren ran away with those voters, with 8 in 10 choosing her. A willingness to compromise was most important to one in five voters, and Brown made a strong showing among them. Party affiliation mattered most to just 1 in 10 voters, most of whom chose Warren.

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LOCATION, LOCATION, LOCATION

Obama's support across Massachusetts was geographically wide and deep. Two-thirds of voters in Boston and the surrounding urban and suburban areas preferred Obama. But the support extended to the more rural areas in western Massachusetts, where Obama won a clear majority of voters. The only area where Romney was preferred was the South Shore of Boston to Cape Cod, where the Republican pulled half the vote.

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