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McAlester man sings for U.S. Cellular campaign

by Lillie-Beth Brinkman Published: August 1, 2012

A McAlester man is one of 10 U.S. Cellular associates around the country singing in the wireless service provider’s #HelloBetter Twitter campaign this week.

For three days, the associates are responding directly with songs they write in response to complaints about the wireless industry in general. The wireless provider’s social media team is then posting the YouTube links to their videos on Twitter.

James McPherson, 25, of McAlester, has been tweeting Wednesday, including one in response to country music blogger and social media consultant Jessica Northey. McPherson, a retail wireless consultant, has been with U.S. Cellular for three years.

He and the others are singing and recording customized videos to the tune of Travis Tritt’s “Call Someone Who Cares” when they see Twitter complaints about wireless service. Some of his videos are posted on this blog.

“I’ve always enjoyed singing, so I was really excited when I was chosen to participate in the ‘Call Someone Who Cares’ campaign,” McPherson said in a provided comment. “I’m looking forward to coming up with some creative responses to complaints that people have about their wireless carriers and seeing the reactions we get.”

The campaign goal is to highlight U.S. Cellular and its customer service. The wireless provider recently launched its new “Hello Better” campaign to convince people to switch to U.S. Cellular.

To see the songs McPherson writes in response to on Twitter, go to, search Twitter using the #HelloBetter hashtag, or go online to U.S. Cellular’s youtube channel at

~ Lillie-Beth Brinkman (