McDonald's ousts US president after sales drop

 
No Author Published: November 15, 2012    Comment on this article Leave a comment

photo -   FILE - This undated file photo provided by Oak Brook, Ill.-based McDonald's Corp, shows Jan Fields, head of McDonald's U.S. operations. McDonald's announced Wednesday, Nov. 15, 2012, that Fields is being replaced as president of McDonald's USA. The company's global chief restaurant officer, Jeff Stratton, will succeed Fields effective Dec. 1. Fields, 57, is leaving after more than 35 years with the company. She was behind many major menu innovations, including the expansion of the specialty drinks menu. (AP Photo/McDonald's Corp., Bill Parrish, File)
FILE - This undated file photo provided by Oak Brook, Ill.-based McDonald's Corp, shows Jan Fields, head of McDonald's U.S. operations. McDonald's announced Wednesday, Nov. 15, 2012, that Fields is being replaced as president of McDonald's USA. The company's global chief restaurant officer, Jeff Stratton, will succeed Fields effective Dec. 1. Fields, 57, is leaving after more than 35 years with the company. She was behind many major menu innovations, including the expansion of the specialty drinks menu. (AP Photo/McDonald's Corp., Bill Parrish, File)

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The U.S. accounts for about a third of McDonald's total revenue, while Europe accounts for about 40 percent; the region encompassing Asia, the Middle East and Africa account for 22 percent. Thompson, who took over as CEO this summer, has also served as president of McDonald's USA.

Fields, 57, was named president of McDonald's USA in 2010 and started with the company as a crew member more than 35 years ago. McDonald's says Fields was behind major menu innovations, including the expansion of the specialty drinks menu that includes fruit-flavored "chillers" and gourmet coffees. She also revamped the Happy Meal last year to include apple slices and fewer French fries. And Fields spearheaded McDonald's decision in September to start posting calorie information on its menu boards, ahead of a new regulation that will require restaurant chains to do so.

As global chief restaurant officer, Stratton oversees operations, training and innovation. He also started as a crew member more than 40 years ago in Detroit, and previously served as chief restaurant officer for McDonald's USA. Sa Shekhem said the transition to president of McDonald's USA, which is a promotion, should be seamless.

"A change in management doesn't signal a change in strategy," she said.

McDonald's has more than 34,000 locations around the world, with about 14,000 in the U.S.

McDonald's shares slipped 57 cents to close at $84.05 Thursday, after dropping earlier in the session to a low of $83.61, its lowest level since August 2011. The stock traded as high as $102.22 in January, and is down 16 percent since the start of the year.

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