McDonald's sales fall with tough year ahead

Published on NewsOK Modified: February 8, 2013 at 5:03 pm •  Published: February 8, 2013
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In China, the company said the timing of Chinese New Year hurt results. But another factor was the ongoing wariness among diners after reports on Chinese television that chicken producers were ignoring regulators and giving birds unapproved levels of antibiotics. Yum Brands, which owns KFC and is the biggest Western chain the country, has been slammed by the reports and expects its sales in the country to plummet by 25 percent in the first quarter.

In Europe, McDonald's biggest market, sales fell 2.1 percent as Germany and France dragged down results. The company said it remains focused on enhanced value and keeping stores open longer in the region.

In the U.S., McDonald's said the figure edged up 0.9 percent. The addition of the Grilled Onion Cheddar burger to the Dollar Menu boosted results.

For February, McDonald's noted sales will be hurt by about 3 percentage points since the previous year's results included an extra day because of the leap year.

The monthly sales figures are a snapshot of money spent on food at both company-owned and franchised restaurants and do not reflect corporate revenue.

McDonald's shares rose 24 cents to close at $94.87 Friday.



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