Turner Sports and CBS Sports’ second-round coverage of the NCAA men’s basketball tournament — across TBS, CBS, TNT and truTV — was the the most-viewed first Thursday of the tournament in 23 years. Thursday’s games averaged 8.6 million total viewers, according to Nielsen fast nationals, up 6 percent compared with 2013. The coverage averaged a 5.6 rating.
Online coverage also was up for the first three days (Tuesday-Thursday). Across online and mobile (tablets and smart phones) platforms, “NCAA March Madness Live” garnered 21 million live video streams, up 42 percent from last year, and more than 4 million hours of live video consumed, up 18 percent.
*KXXY FM-96.1 has picked up OSU women’s basketball broadcasts during the NCAA tournament. The fifth-seeded Cowgirls play No. 12 Florida Gulf Coast at 10 a.m. Saturday. Pregame coverage begins at 9:30 a.m.
*ESPN will air the entire women’s tournament across ESPN, ESPN2, ESPN3, WatchESPN and ESPN Full Court. Most of the first- and second-round tournament games will be televised on ESPN2 in a regionalized format with home market protection. ESPN3 and ESPN Full Court, the pay-per-view package, will offer complete games as a supplement to the regionalized coverage. Beginning with the regional semifinals, the final 15 games will be nationally televised on ESPN or ESPN2.
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