Share “Media notebook: NCAA Tournament ratings up”

Media notebook: NCAA Tournament ratings up

Turner Sports and CBS Sports’ second-round coverage of the NCAA men’s basketball tournament — across TBS, CBS, TNT and truTV — was the the most-viewed first Thursday of the tournament in 23 years.
by Mel Bracht Published: March 21, 2014
Advertisement

Turner Sports and CBS Sports’ second-round coverage of the NCAA men’s basketball tournament — across TBS, CBS, TNT and truTV — was the the most-viewed first Thursday of the tournament in 23 years. Thursday’s games averaged 8.6 million total viewers, according to Nielsen fast nationals, up 6 percent compared with 2013. The coverage averaged a 5.6 rating.

Online coverage also was up for the first three days (Tuesday-Thursday). Across online and mobile (tablets and smart phones) platforms, “NCAA March Madness Live” garnered 21 million live video streams, up 42 percent from last year, and more than 4 million hours of live video consumed, up 18 percent.

Short takes

*KXXY FM-96.1 has picked up OSU women’s basketball broadcasts during the NCAA tournament. The fifth-seeded Cowgirls play No. 12 Florida Gulf Coast at 10 a.m. Saturday. Pregame coverage begins at 9:30 a.m.

*ESPN will air the entire women’s tournament across ESPN, ESPN2, ESPN3, WatchESPN and ESPN Full Court. Most of the first- and second-round tournament games will be televised on ESPN2 in a regionalized format with home market protection. ESPN3 and ESPN Full Court, the pay-per-view package, will offer complete games as a supplement to the regionalized coverage. Beginning with the regional semifinals, the final 15 games will be nationally televised on ESPN or ESPN2.

Continue reading this story on the...

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
+ show more


Trending Now


AROUND THE WEB

  1. 1
    Tony Romo calls Pro Bowl an honor, but hopes Cowboys can't play
  2. 2
    Census: State population grows by nearly 25,000 in past year
  3. 3
    Former President George H.W. Bush To Remain In Hospital
  4. 4
    Lawton's Jalin Barnett gets chance to face nation's No. 1 player
  5. 5
    Fans drunk in love with Drinking Jacket Kickstarter
+ show more