DETROIT (AP) — Mercedes-Benz knows its midsize C-Class is feeling the heat from competitors — including one model within its very own showroom.
An update should take some pressure off. The 2015 C-Class, which debuted Sunday ahead of the Detroit auto show and goes on sale in the fall, has sexier, chiseled looks and a host of new features. The company says the new car will feel like an upgrade from economy to business class.
The C-Class was last redesigned seven years ago. It was Mercedes' top seller in the U.S. last year at 78,747 sold. But sales were flat compared with a year earlier — even though sales in the midsize luxury market rose 12 percent, according to Autodata Corp.
Among those stealing the C-Class's share: Mercedes' own CLA-Class sedan. The CLA, which went on sale in the fall, racked up an impressive 14,113 sales in its first four months.
The CLA starts at $29,900, while the current C-Class starts at $35,800. But Kelley Blue Book says both cars are selling in the mid-$30,000 range right now, as customers load up the CLA with features like panoramic sunroofs ($1,480) and an illuminated logo ($480) but demand discounts on the aging C-Class.
Here are some details:
OUTSIDE: The 2015 C-Class will have the dynamic, sculpted sides of the CLA, but a longer hood and more elegant proportions. It's nearly 4 inches longer and 2 inches wider than the outgoing model. Increased use of aluminum on the body panels has helped reduce the car's overall weight by 220 pounds, improving driving dynamics and fuel economy. Buyers can choose a grille with the Mercedes logo in the center or a classic grille with the logo on the hood.
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