It doesn't exactly roll off the tongue: Newmark Grubb Levy Strange Beffort.
But the principals behind the merger are being kind: Staff answer the phones “Newmark Grubb” — and that itself, to me, is a sign of the reputation that Harrison Levy, Tim Strange and Mark Beffort bring to the new firm formed by the merger of the former Grubb & Ellis-Levy Beffort and William T. Strange & Associates.
Levy Strange and Beffort, or Beffort Strange and Levy, or Strange Levy and Beffort, the men, with deep roots in the commercial realty business, are known. No need to say it every time.
That's sort of what Michael Sheinkop was saying in an interview Wednesday, as the merger was being announced with staff and brokers on the 50th floor of Devon Tower. Sheinkop is executive vice president and regional managing director for Newmark Grubb Knight Frank.
The new firm here is 100 percent locally owned but is an affiliate of Newmark Grubb Knight Frank, part of New York-based BGC Partners Inc., and, with London-based Knight Frank, has a global reach with 11,000 people in 340 offices worldwide.
“As we attempt to serve clients all over the globe, really, part of what we have to do is provide capabilities north, south, east and west. So when we find ourselves in a hundred locations, cities around the U.S., Canada, wherever, the best thing we can do is be associated with the most talented people in our space,” said Sheinkop, who is based in Chicago. “So, the key, really, is who do you associate yourself with?”
Hooking up with Levy, Beffort and Strange was a natural, partly because Newmark Grubb Knight Frank already had connections with Grubb & Ellis-Levy Beffort — and Sheinkop and Beffort worked with one another 20 years ago when each was with a different firm.
“So it is kind of a blessing that I ultimately get to reconnect with him years later. What's really exciting is Harrison and Mark combined now with Tim Strange and his firm really are blending similar cultures who have very complementary capabilities,” Sheinkop said. “And then we can layer on top of that and make them that much more global, with a big New York operation, a big corporate services operation, capital markets capabilities.
“Having someone so strong in the region — in Oklahoma City, Tulsa, our Arkansas partners are here — just makes us that much more relevant when we compete for our customers' business.”
He added, and this is important to hear, I think, since Newmark Grubb Levy Strange Beffort is locally owned:
“By the way, it's not that we just let anybody be an affiliate partner, right? We prefer to own the companies that we associate with, but in some instances it often makes sense to align yourself with companies who want to retain local identity, like this one, and then bolt on to a larger platform.”