Microsoft names ex-CBS exec to launch Xbox studio

Associated Press Modified: September 18, 2012 at 4:30 pm •  Published: September 18, 2012

REDMOND, Wash. (AP) — Microsoft Corp. on Tuesday named former CBS Corp. executive Nancy Tellem to oversee the launch of a studio that will develop new entertainment content for the Xbox console.

Tellem joined Microsoft as president of entertainment and digital media, reporting to Phil Spencer, corporate vice president of Microsoft Studios.

Tellem will oversee the launch of a production studio in Los Angeles that will develop content for Xbox and other devices. She will lead Microsoft's efforts to expand Xbox's non-gaming applications, including its use as a console for watching television and movies and listening to music.

Tellem said she looks forward to "building a studio team that embraces the challenges of creating true interactive content that the Xbox platform supports."

The Xbox is essentially a PC designed to connect to a TV and play video games.

Tellem has been a CBS executive since 1997, most recently as senior adviser to CEO Leslie Moonves on business and strategic opportunities involving content partnerships, new production models, and emerging media and technologies.

As president of the CBS Network Television Entertainment Group, Tellem supervised programming, development, production, business affairs and operations. She oversaw the network's prime-time, daytime, late-night and Saturday morning television lineups.

Before joining CBS, Tellem was executive vice president of business and financial affairs for Warner Bros. Television.

Shares of Microsoft slipped 3 cents to close at $31.18.

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