Microsoft's reduced role at Vegas gadget show raises questions

Observers wonder about lack of Windows 8 operating system promotions at CES show.
By MICHAEL LIEDTKE and RYAN NAKASHIMA Published: January 12, 2013
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— Microsoft may have relinquished its starring role in America's gaudiest gadget show a year too early.

After 13 straight years in the spotlight, Microsoft's decision to scale back its presence at this week's International CES deprived the software maker of a prime opportunity to explain and promote a new generation of redesigned computers running its radically remade Windows operating system.

The missed chance comes at a time when Microsoft Corp. could use a bully pulpit to counter perceptions that Windows 8 isn't compelling enough to turn the technological tide away from smartphones and tablets running software made by Apple Inc. and Google Inc.

“They needed to be at this show in a very big way to show the progress they have made and what is it about 2013 that is going to make consumers really gravitate toward a Windows 8 machine,” said technology industry analyst Patrick Moorhead.

Since Windows 8 went on sale in late October, there has been little evidence to suggest the operating system will lift the personal computer industry out of a deepening downturn. Worldwide PC shipments during the final three months of last year dropped 6 percent from the same period in 2011, according to the research firm International Data Corp.

Microsoft, though, insists things worked out just fine during CES, even though it didn't have a booth at the sprawling trade show, which drew some 156,000 people to Las Vegas.

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You couldn't walk through the (CES) floor without seeing people doing really interesting things with Windows 8.”

Frank Shaw,
Microsoft spokesman

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