Some suggest this could be Oklahoma State's biggest season opener in decades. Possibly ever.
There's been so much talk about the No. 9 Cowboys opening against No. 13 Georgia that coach Mike Gundy shut his team off from the media last week.
"We had (interviews) open for 16 days in a row that the questions became so repetitive," Gundy said Monday during the weekly Big 12 teleconference. "It was the same things over and over. There was such a demand it was taking up the players' time. I felt players were kind of getting worn out.
"I thought, 'We'll just stop it until we get to the week of the game' just to give the players a chance to stay focused and not get caught up answering the same questions."
Gundy recently was at a Walmart with his oldest son late one night. Everybody was buzzing about the game.
"That's good. There's a lot of excitement in the community," Gundy said. "But you always worry about that as a coach. I think our players are mature enough to practice well and stay focused and disciplined. But it affects you. It just does.
"There's been more coverage, more talk and excitement as there's ever been since I've been around. It goes all the way back to the mid-'80s. It can factor in. You just hope that when you kick it off that everything will settle down and guys will go out and play hard."
So much has been placed on the outcome on the day OSU officially dedicates its new stadium that Gundy was asked if he's concerned the Bulldogs' one advantage is they've had more experience with big games.
"I've never been in this situation where we've had this much national attention and gotten the program to this level," Gundy said. "It's new for me. I do worry about it. But I don't know what we can do about it other than to practice hard and staff focused as a staff."
Gundy reiterated there are advantages and disadvantages to playing a nationally ranked opponent in a season opener.
"It's a great discussion that's gone on forever," Gundy said. "There are two ways to look at it. One is it should help in off-season preparation. Guys have a tendency to stay more focused because they know you have a great challenge in the first game.
"Secondly, you don't really don't have time to work the kinks out. You have to be up and running. When you're playing young players who haven't competed a lot you have to be very careful what you ask them to do."
With quarterback Zac Robinson, wide receiver Dez Bryant and running back Kendall Hunter all returning the offense should be among the nation's best. The key to a memorable season could be how much the defense improves under new defensive coordinator Bill Young.
"He brings a lot of maturity, a lot of experience," Gundy said. "I think more so than the players he's worked really well with the other defensive coaches. We spend so much time together, it's important to have a good working relationship. In turn, the players have seen that which has helped them."