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Minor league baseball: RedHawks get upgraded name, logo, colors

By Matt Patterson Published: August 22, 2008
If you own an Oklahoma RedHawks hat, it's about to become a collector's item.

Beginning in 2009, the Pacific Coast League baseball team will be known as the Oklahoma City RedHawks. A new color scheme, new uniforms and a new logo are also planned, managing partner Scott Pruitt said Thursday.

The new logo will be unveiled Sept. 15 at the Triple-A Championship Game Gala. The changes' public unveiling will be at the the Sept. 16 Triple-A Championship game at AT&T Bricktown Ballpark. Under minor league baseball rules, the changes cannot be announced until the final homestand of the regular season.

"The name change was the top priority,” Pruitt said. "I think the fans questioned, rightfully so, at the beginning, their tax investment wasn't reflected in the team name. We think the benefit is very strong by including Oklahoma City in the name.”

The current colors will be changed from brick red and black, to red and navy blue, similar to the colors used by the Minnesota Twins and Boston Red Sox. There will be a new logo designed by branding firm Studio Simon, which is based in Louisville, Ky. Pruitt said the company has worked extensively with minor league teams and has also designed Super Bowl logos.

Pruitt said the change in name isn't related to the arrival of the soon-to-be-named Oklahoma City NBA franchise, which will include the city's name in its branding. The Blazers' hockey team and Yard Dawgz' arenafootball2 team include Oklahoma City in their names.

Pruitt and co-owner Bob Funk inherited the team name, logo and color scheme when they purchased the RedHawks in 2004.

"I think if you ask anybody who buys a business, particularly one like ours, you want it to reflect your ownership group,” Pruitt said.

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