Copyright ©2012 The Associated Press. Produced by NewsOK.com All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
But the family had been plucked from a photo in cyberspace, and the stars had no idea they were endorsing a foreign grocer in an advertisement thousands of miles away. Danielle Smith, a mommy blogger in O'Fallon, Mo., is not sure how to regain control over her own family photo. It took a virtual friendship to report the digital theft. A week and a half ago, one of Smith's Facebook friends sent her a message saying that he had seen a life-size ad of her family displayed in a grocer's window in Prague. As reported on the Post-Dispatch's parenting website, STLmomsanddads.com, that friend took a picture of the ad and sent it to her. She immediately recognized it as a photo she had posted on her blog and a few social networking sites. ''Oh, my gosh. It is life-size," she said. "You go from having a mommy website to finding your picture 5,000 miles away," she said. It was both a little flattering and a little creepy, she said. Smith, who was previously a television reporter in Springfield, Mo., now runs extraordinarymommy.com. She has not contacted the Czech grocer and isn't sure about how to proceed. ''I don't think I'm willing to spend thousands of dollars to go after a grocery store in the Czech Republic," she said. Privacy experts says she may have a hard time getting compensated for her family's stint as unpaid endorsers. ''Under U.S. law, permission is needed before an image or likeness is used in an advertisement," said Chris Hoofnagle, director of the Information Privacy Programs at the Berkeley Center for Law and Technology in California.
Missouri family photo swiped, used for Czech grocery store ad
A grocery store in the Czech Republic found the perfect family to promote its local delivery service. They were young, attractive, and the children had infectious smiles.
News Photo Galleriesview all
- 10457Oklahoma tornadoes: Cost, custom keep basements scarce
- 9286Oklahoma tornadoes: Plaza Towers Elementary School teacher shoved students into bathroom as wall collapsed
- 5848Downtown wish list includes Super Target
- 4983Oklahoma tornadoes: The 'Big Dog,' the little boy and the hug that triumphs over tragedy
- 4420Oklahoma City pastor will face trial in fatal shooting of son-in law
- 4301Oklahoma tornadoes: Price family recovering after some heavy blows
- 4216How to help tornado victims