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Missy Robertson of "Duck Dynasty" debuts clothing line

Linda Miller Modified: January 13, 2014 at 9:40 am •  Published: January 13, 2014

Missy Robertson, wife of Jase Robertson, is often seen on television’s popular ”Duck Dynasty” reality series.  And with more public appearances on her schedule, she realized the need for stylish yet comfortable and age appropriate clothing.

She turned to Stephanie Carter of Southern Fashion House for help. Southern Fashion House produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques.  Robertson has long been a fan of the Judith March line.

“I felt there was a void in the market for busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate,” Robertson said. “These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes.”

When asked who the target Missy Robertson by Southern Fashion House customer is, Missy says, “At first I thought it would be a woman like myself – a busy mom who is always on the go.  However, my 19-year-old cousin loves every piece that I’ve worn so far and asks to borrow them. My 84-year-old grandmother has also picked out a few pieces for herself.   It seems to appeal to all ages, and that thrills me.”

“I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so.  When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began,” Carter said.

Missy Robertson's new clothing colleciton, Missy Robertson by Southern Fashion House.
Missy Robertson's new clothing colleciton, Missy Robertson by Southern Fashion House.

Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary. The collection  offers interesting patterns and colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals.  Textures like crochet and embroidery bring detail and dress up knits for stretch and comfort.

 The spring collection, debuting this month at markets in  Atlanta, Dallas and Las Vegas, consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable.

Retail prices will range from $54 to $120 with the average price in the $78= to -$88 range. The collection will be available in department stores and select stores that carry clothing in that price range. For more information, go to www.shopmissyrobertson.com.