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MOMentity: What I wish Entrepreneur Barbie looked like

Reluctantly, Barbie dolls are apart of my daughter's life. Thankfully she's not crazy about them, and I'm glad Mattel manages dolls more interesting than just Beach Barbie. But with the launch of Entrepreneur Barbie next month, I'm underimpressed.
Nicole Carpenter, KSL Modified: May 14, 2014 at 5:28 pm •  Published: May 15, 2014

Over the years Barbie has had over 130 different careers — most all of them perky and pink. In the 1960's, Barbie was an astronaut and registered nurse. In the last few years she has been a sassy computer engineer, stylish architect and even a presidential candidate.

Next month Mattel launches an entrepreneur doll ,and I'm underimpressed.

As an entrepreneur myself, I think it’s appropriate this Barbie comes with a tablet and smartphone. (Heaven knows those are a standard today in the business place.) And though she’s rocking entrepreneurship Barbie-style in a pink and black sheath dress, I wish she looked more like many women entrepreneurs I know who also juggle motherhood. Reality is, that is the kind of entrepreneur our daughters are more like to become someday, should they enter the world of self-employment.

According to, 90 percent of girls ages 3 through 10 own at least one Barbie doll. In fact, one Barbie doll is sold every three seconds somewhere in the world.

My daughter is among the 90 percent, and chances are yours is too. Knowing that having a Barbie doll is a rite of passage for little girls everywhere, I’m glad that at least Mattel offers versions of Barbie that sport both more clothing and ambition than just Malibu Beach Barbie.

I realize we're just talking about a doll here. But as a mother of a daughter, I want to be vigilant of the messages my daughter receives — even through her toys.

When I was young, my cousins had the coolest handcrafted Barbie house that took up an entire wall in their bedroom. It was the most amazing thing and we played Barbies for hours. Even though as a child I don’t remember being envious of Barbie’s beach house, body or boyfriend, the Barbie doll has sparked a conversation between my daughter and me about body image and modesty.

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